Ebook The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable
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The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable
Ebook The Reputation Economy: How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable
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Product details
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Audible Audiobook
Listening Length: 7 hours and 20 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Brilliance Audio
Audible.com Release Date: January 20, 2015
Whispersync for Voice: Ready
Language: English
ASIN: B00RC66Z5O
Amazon Best Sellers Rank:
Fertik and Thompson shine a light on an important issue that isn't yet getting the kind of attention it deserves. Indeed, at this time, Fertik seems to be the only one talking about it on shows like “Real Money.†Just as the way credit scores can make or break you when applying for a loan, these next generation reputation scoring systems could make or break your opportunities in business, romance and even for recreation. When more people realize this, expect this to change to become a greater part of the national conversation.The Reputation Economy is mostly a hands-on book geared toward helping the reader maximize their online reputation. Because you can't possibly imagine what the proprietary algorithms will and won't account for - though this book gives you the means to hazard a basic guess - you should probably find this more chilling than these two matter-of-fact fellows seem to.Outside of college statistics classes and think tanks, people's abilities to use and interpret statistics falls dramatically. Consider discussions on political and sports programs. To name a non-controversial example: a baseball pitcher's won-loss record is part of the discussion about the effectiveness of the player even though a far better measure of his effectiveness is WHIP. If a pitcher doesn't get any run support from his team, he won't win the game. He has less control over whether he gets the win as opposed to whether he walks or strikes out an opposing batter. Win-loss records should barely rate a mention in a discussion about pitching but that isn't the case.This new world of reputation scoring is a disaster waiting to happen. Humans' propensity for drawing incorrect or dubious conclusions from data in different forms has been responsible for every negative “ism†out there from racism, sexism or what have you. This tome tackles a whole new “ism†that doesn't yet have a name. Fertik spends much of the book explaining how the decline in the cost of computer data storage has made this scoring possible. Well and good but now we need to reflect on this topic. At minimum, the approach should be like a credit report. As you have a right to review your credit report once a year, you should have a right to review any reputation score. Too many people have been burned by inaccurate data on their FICO and its inevitable this pattern will be repeated with any kind of reputation scoring.Good book indicative of where we are as a society on this issue but way too short on the reflection needed to avert tragedy before it happens.
This book is an important wake-up call for the global community to a new reality we live in, the "reputation economy". It warns individuals of the potential impact of their digital activities on their life, and also offers actionable and novel advice for individuals and organizations on how to leverage this reality by strengthening their digital reputation. In the "reputation economy", individuals assume that everything they do electronically will be traced, stored forever, measured, reviewed and scored, whether they agree with it or not. Major decisions about their lives will be made based on the algorithms. Very importantly, the book shows that further commercialization of the personalized data is growing faster than ever, and the conflict and imminent change of perception is inevitable, while society is catching up with the technological changes and our laws are lagging behind.I've seen multiple books describing the impact of a digital footprint, but what sets "Reputation Economy" apart are comprehensive and global outlook on the way online personalized data is used, insightful examples of the influence these changes can have on one's professional and personal life, security and legal holes in handling sensitive data. It very well describes the trends that most organizations are only starting to embrace now. The impact, the scale, and the reach of new technologies and trends creating the reputation economy are remarkable.The reputation economy creates both winners and losers, and unless you embrace and are proactive about your digital footprint, it can work either for or against you.In the book readers will find specific recommendations on how to become a discoverable and recognizable professional and have the reputation economy and machine algorithms work in your favor. It is a must read for anyone seeking to advance their career or improve their business strategies.
This book is phenomenal. The author not only gives is the tough news straight up, but walks you through it, ensuring you understand the nuances. Then builds from there how to be proactive. It's like being mentored by the entire C-suite of a Fortune 100 corporation.
I am in the crisis PR business and had some preconceived notions about reputation.com going into reading this book. I am happy to report that I now have some respect for a company I used to think was baloney. There are some people who really need a service like his to recapture their life. I have always known about the power of reputation--this is a good primer.
Very informational for parents to share with teens about how their online postings may affect their reputation in the future.I often depend on others leaving honest reviews when I need to order a new item and wouldn’t want to be misled, so strive for the same in leaving a review. Did you find this review helpful?
There is far too much repetition, but the message is useful. I'm not sure the whole world cares as much as they might, or will - but the information is Out There and we need to take the potential ramifications seriously...
Excellent read!
Must read for everyone! Digital reputation is becoming increasingly important and this book will guide you with your best digital foot forward!
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